On June 5, 2017, Lonely Whale Foundation co-Founder Adrian Grenier was appointed a United Nations Goodwill Ambassador for the environment. To commemorate the occasion and the launch of their new campaign, #stopsucking, TCO produced a celebration at Spring Place in New York City.
Guests previewed the (live) global campaign and were invited to create their very own #stopsucking challenges on site. The custom booth featured Boris the octopus, and can be viewed here:
The event garnered 3.6M+ total potential social media impressions.