#AmrefArtBall is a premier contemporary African art auction and philanthropic event conceived and hosted by Amref Health Africa USA. Held in New York City on May 6, 2017 at Milk Gallery, the second annual ArtBall event honored legendary artist El Anatsui with the Rees Visionary Award.
The sold-out event consisted of a silent auction launched by Artsy, a performance by Young Paris, music by DJ Cuppy and African food by chef Pierre Thiam. The event was attended by an eclectic mix of influencers from the art, fashion, finance and media worlds.
TCO worked with the Amref team to develop a brand voice for the event, with focus on building a longer term property as a viable fundraising platform for the organization. Responsibilities included social content, sponsorship, press and influencer attendance.
500+ Tickets sold, 1.7M+ total potential social media impressions and over $250k raised.